Microsoft is using full-screen ads to promote Windows 11

Microsoft has started showing full-screen ads to Windows 10 users to promote Windows 11 and Copilot+.

Here's What We Know

These ads highlight new features and warn that support for Windows 10 will end in October 2025. Users are encouraged to upgrade to Windows 11 or purchase security updates to protect their computers. Microsoft claims that the new Copilot+ computers are significantly faster than older Windows PCs, making them an attractive upgrade option.

Currently, about 70 per cent of Windows users are still using Windows 10, so the company is stepping up its efforts to entice them to upgrade to Windows 11 before support expires. If users decide to stay on Windows 10 after October 2025, they will have to pay for advanced security updates. Companies will pay $61 per computer for the first year, and that amount will double each subsequent year. Microsoft has not yet announced the cost for home users, but promises to provide that information later.

Source: Windows Latest