Apple demonstrates the power of A18 Pro chip in new iPhone 16 Pro advert

Apple has unveiled a new advert for the iPhone 16 Pro, which focuses on the power of the A18 Pro chip.

Here's What We Know

The advert, titled "All Systems Pro", visually resembles a NASA control room, where instead of launching a rocket, they are preparing to launch the iPhone 16 Pro.

The video demonstrates how the A18 Pro chip with an advanced neural engine and image signal processor enables 4K video recording at 120 frames per second. It also highlights the importance of portability with the latest models featuring a USB-C port.

The A18 Pro chip delivers significant improvements: a faster Neural Engine, a powerful processor and graphics chip, and increased memory bandwidth. This not only significantly improves graphics performance for gaming, but also improves photo and video capture.

The new advert is part of a promotional campaign that focuses on the high performance and intelligence of the devices.

Source: Apple