Instagram launches 'test Reels' that won't be seen by followers

Instagram gives video creators a new tool for experimentation - "test Reels".

Here's What We Know

This feature allows you to publish short videos that will not be seen by subscribers but can be recommended to other users of the platform.

Meta notes that this solution is designed for those who hesitate before publishing for fear of failure. This tool allows you to check how the content will be perceived by new audiences without worrying about the opinion of regular subscribers.

Videos marked as "test" will not appear in the author's profile or in the feeds of their subscribers. However, after 24 hours, you can view the statistics: how many views, likes, and comments the video has received.

Meta is confident that this will help creators to try new formats more boldly. Who knows, maybe an experimental video will become a viral hit?

Source: Engadget