"Shock!", "Horror", "It must be seen", "The whole country is in panic" - there will be fewer such headlines: YouTube starts the fight against clickbaiting

By: Anton Kratiuk | yesterday, 20:08

Perhaps few things annoy YouTube users as much as unnecessarily clickbaiting video titles and covers whose sole purpose is to grab the viewer's attention, only to later turn out to have nothing to do with the content of the video.

Google too recognises this problem and is finally taking the first step in the fight against clickbait.

Here's What We Know

The media reported that YouTube will start removing videos with deliberately deceptive titles without imposing a strike on channels.

For now, this practice will only apply to India and exclusively to news videos. But it is not clear whether it is political news or whether the term 'news' will include information on sports, business, society, showbiz, fashion and health.

There's also no data yet on what principle will be used to determine the relevance of the headline to the video itself, it's likely that the video host will use AI to analyse the content.

Yes, there are a lot of questions, but clickbait must also be fought, because often such videos are manipulative and deliberately misleading.

Source: TechCrunch