Apple explains why it does not plan to create its own search engine

Apple does not plan to create a search engine similar to Google.

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This was explained by the company's Senior Vice President of Services Eddy Cue in a statement filed in a federal court in Washington last week.

Several reasons why Apple does not plan to launch its own search engine

Cue named several reasons why Apple decided to refrain from developing a search engine

• High costs and time resources. Creating a search engine would have cost the company "billions of dollars" and taken many years to complete. This would have taken resources and attention away from other key areas of development.
• Rapid evolution of the search industry. The impact of artificial intelligence makes this market unstable, so investing in a search engine can be economically risky.
• Conflict with privacy principles. A successful search engine requires the sale of targeted advertising, which contradicts Apple's philosophy of protecting user privacy.
• Lack of resources. The company does not have the necessary number of specialised specialists and infrastructure to develop and maintain a competitive search engine.

Earlier, as part of the US Department of Justice's antitrust investigation of Google, the court declared illegal the agreement under which Google was set as the standard search engine in the Safari browser. Q stressed that Apple has the right to defend this cooperation by bringing its own witnesses to court.

In his statement, he stressed that Google paid Apple about $20 billion in 2022 under the terms of this agreement. If the cooperation is terminated, it could affect the company's ability to develop products that meet the needs of users, according to Q.

Source: Reuters