Honor announces a new strategic plan for MWC 2025: It looks like smartphones are not in the cards

Honor has officially announced its participation in the Mobile World Congress (MWC) 2025 exhibition to be held in Barcelona. The event is scheduled for 2 March at 16:30 local time, and the main topic will be the presentation of the company's new strategic direction called Honor Alpha Plan.

Here's What We Know

According to Honor, the term "Alpha" has a deep meaning in various fields. It symbolises innovation, leadership, high performance, and the pursuit of excellence. The company emphasises that it sees itself as a driving force in the artificial intelligence industry and a strategic player in the field of AI devices.

Interestingly, there was no mention of smartphones in the announcement. This has sparked rumours that Honor might focus on other products, such as IoT solutions or devices with advanced AI capabilities. At the same time, the company did not provide specific details about the new products, leaving room for speculation.

The Honor store. Image: GSMArena

Honor has been actively developing artificial intelligence technologies for several years, implementing them in its devices. However, if the company decides not to present smartphones at MWC, it may indicate a change of focus and a new development strategy. We will find out what exactly Honor will present at the event very soon.

The company has officially announced that the updated version of its built-in assistant YOYO, which is currently available only in China, will be powered by DeepSeek-R1. According to Honor, YOYO already has more than 130 million monthly active users. By integrating with DeepSeek-R1, the company promises a significant improvement in performance.

Source: GSMArena