Most Americans are willing to spend $10 per month for Apple Intelligence

More than half of respondents to a recent US survey said they would be willing to pay at least $10 a month for unlimited access to Apple Intelligence.

Here's What We Know

The survey, conducted online in February and March this year by Morgan Stanley, covered thousands of consumers in the United States. They were asked what the maximum amount they would be willing to spend per month for access to Apple Intelligence. Of the 3,300 respondents, approximately 1,400 were iPhone owners, of which 450 were iPhone 15 Pro and iPhone 16 models compatible with the new features.

Here's a breakdown of the responses:

• $15 or more per month: 22%
• $10-14.99 per month: 30%
• $5-9.99 per month: 17%
• Less than $5 per month: 11%
• Not ready to pay: 14%
• Don't know/too early to say: 6%.

The results of the survey were published in a study on Apple's stock, which was obtained by MacRumors. The analysis showed that the composition of the survey respondents reflects the general demographics of the US in terms of age, gender and region.

Despite the fact that the launch of Apple Intelligence features did not go smoothly, the company faced lawsuits due to delays in the launch of Siri's personalised features. In addition, Apple was forced to remove the phrase "available now" from its website after comments from the National Advertising Council. However, the results of this survey show that a significant number of consumers are willing to pay for access to new features.

However, it is not yet known whether Apple will charge for these features.

Source: MacRumors