"GTA effect" is working: listening to the song "Hot Together", which sounds in the second trailer of Grand Theft Auto VI, has increased by an incredible 182 000%

The new trailer for Grand Theft Auto 6 has become a real phenomenon: it was viewed 475 million times on various platforms in the first day. This is five times more than the first GTA 6 trailer, which had 93 million views. It also made one song popular.

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The song "Hot Together" performed by The Pointer Sisters, which accompanies the trailer, attracted special attention. After the release of the video, its Spotify streams increased by an incredible 182,000%, which demonstrates the huge cultural impact of the GTA franchise.

Rockstar also announced that the trailer was recorded entirely on PlayStation 5, and the game's release has been pushed back from autumn 2025 to 26 May 2026 to avoid rushing and ensure the highest quality for PlayStation 5 and Xbox Series.

So to shorten the wait until the release, people went to listen to "Hot Together" en masse.

Source: Hollywood Reporter