Threads will show content creators new detailed statistics

Social network Meta Threads launches new detailed metrics in the Insights section - now creators can analyse the effectiveness of their posts and monitor audience growth (TechCrunch).

Here's What's New About It

• Expanded Interactions tab: shows activity by likes, replies, quotes, and reposts to help you understand what content is causing a reaction.
• Follower analytics: breakdown by age, gender, and geography - as well as growth by city and country for the period from 7 to 90 days.
• Trending charts: the dynamics of views of a particular post - useful for determining the virality.
• Sources of traffic: data on where viewers come from - Threads, Instagram, or Facebook - helps to assess cross-platform distribution.

What it does

This will allow content creators to clearly see what content is needed by the audience and what content is not. This will allow you to focus on relevant topics only, and determine this based on clear indicators, not feelings. Meta itself is also interested in this, because the more viral content there is, the more people will switch to the platform.

Why it is important now

Threads is equal to X in terms of popularity and is trying to find new opportunities for growth: the latest data shows 115 million DAUs in June 2025 - a 127% year-on-year increase, compared to 132 million for X, whose figures were falling. A social network is only active when there are active users, so Meta actively helps authors by allowing them to advertise and promote content on Instagram/Facebook. Improved analytics will allow you to evaluate the effectiveness of the epic. In addition, it should be understood that alternative text-based social networks such as Bluesky and Mustodon are also growing. The social network that takes the dominant position will doom all the others to be outsiders.

Just to remind you.

The new features are already available in the Insights tab - I recommend checking out the Interactions, Followers, Performance Trends, Traffic Sources sections. If you plan to grow on Threads, this will be your main tool for tracking success and adapting your strategy. Threads is becoming not just a social network, but a real platform for content analytics and monetisation.