Apple has pulled out again: new App Store rules in EU likely to be found acceptable

Apple appears to be escaping antitrust sanctions in Europe once again. According to Reuters, the European Commission is ready to recognise the latest App Store rule changes as acceptable - even though they are still far from the requirements of Europe's new Digital Markets Act (DMA). This could save the company from hefty fines and the continuation of lengthy antitrust proceedings.

Here's What We Know

Recall that the DMA law required major platforms (like Apple, Google, and Meta) to give more freedom to third-party developers, allow alternative app shops, and limit commission collection. Apple, as always, took the path of minimal concessions, making formal changes, but retaining some of the old restrictions. For example, developers can choose alternative payment methods, but Apple can still charge them a commission - now slightly differently named.

Despite discontent from some commissioners, Reuters' sources say the European Commission probably won't challenge the new terms. An official decision could be announced in the coming weeks. This would effectively allow Apple to continue operating in the EU almost as before - with its own rules and fees.

This development could cause resentment among supporters of more regulation of the digital giants. But, in fact, Apple is successfully manoeuvring between law and reality as before, maintaining control over its ecosystem and monetisation.

Source: Reuters