Global smartphone market grew by 3% in Q2 2025 - Samsung leads, Xiaomi consolidates its position in the top 3
According to Canalys, global smartphone shipments in the second quarter of 2025 grew by 3% year-on-year, indicating a steady market recovery. Samsung showed the strongest growth, growing twice as fast as the market (7%). The company achieved this performance primarily due to the success of its mass-market A-line. It is worth noting Apple's annual sales peaks in the fourth quarter, which should smooth out the company's performance for this year, but even compared to last year, Apple lost 2% of the market.
Smartphone market by region. All but mainland China and Europe are growing. Illustration: canalys.com
Main trends:
Demand for budget models remained high, especially in new regions where Transition is actively promoted. The Chinese market remains oversaturated due to competition and declining user confidence. Apple faced particularly strong pressure in China, which impacted its global results. Xiaomi was able to maintain stability thanks to its strength in the mid-range and budget segment and its operations in India and Latin America.
Quarterly statistics. Illustration: canalys.com
Forecast.
Canalys analysts expect overall smartphone shipments to grow by 4% in 2025. Competition in the premium segment will intensify with new models from Apple, Samsung, Huawei, and Honor. The market will continue to move towards AI features and energy efficiency.