Promises, promises - Google pokes fun at Apple for Siri AI delays

In the new Google Pixel teaser, the company openly competes with Apple, whose artificial intelligence has not been fully developed for almost a year.

What the teaser shows

A 30-second video with the caption "Soon" was posted on Google's official YouTube channel in the style of a provocative advert. The video shows the Pixel 10 Pro in Moonstone colour, and the text explicitly states that you can buy the phone to get new features soon, but that it will soon be delayed for a year.

What is it about

Apple announced a major update to Siri on the iPhone 16 back in 2024, but it has not yet been implemented. According to insiders in the company, Apple has faced difficulties in implementing the promised, some functions are delayed, while others will be assigned to OpenAI.

Pixel 10 launch timing

The Made by Google Event will take place on 20 August 2025 in New York, with the global announcement of Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold, as well as Pixel Watch 4 and Pixel Buds 2a. Pre-orders may start on 13 August, with delivery rumoured to start on 20 or 28 August.