Nissan has made the Ariya cheaper to get government support in the UK

The electric car market is increasingly resembling an elimination game, with carmakers competing to see who can cut prices the fastest. After a period of observation, Nissan has joined the race by cutting the price of the Ariya crossover in the UK.

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It's not just a discount, but a special tactic under a government subsidy: in the UK, it only applies to electric car models priced below a certain threshold. Initially, the Ariya crossover was slightly over the limit, so buyers could expect only a fraction of the payout. Now Nissan has introduced a new base version - the Ariya Shiro - which fits within the price limit and entitles buyers to the full subsidy.

Including government subsidy, the Ariya Shiro starts at £33,630 (€39,300), which is more than €7,000 cheaper than the previous entry-level version (£39,500 / €46,488). This version is equipped with a 63 kWh battery and is capable of travelling up to 404 kilometres on the WLTP cycle.

The version with an enlarged 87 kWh battery, whose range reaches 529 kilometres on the WLTP, has now also fallen under the concession. Its price has been reduced to £35,620 (€41,600). Only the top-end versions - the all-wheel-drive e-4ORCE and the sporty Ariya Nismo - are left out of the programme.

According to Nissan UK marketing director Fiona Mackay, this is just the beginning. The company will unveil the next-generation Leaf this year and an electric version of the Juke in 2026. These models, along with the recently revealed electric Micra, will be produced at the Sunderland plant.

Source: Nissan UK