Analysts named the cost of iPhone Fold, and it will definitely upset potential buyers
New information about the first foldable smartphone from Apple has appeared in the media, and it certainly arouses great interest because it is not about boring technical characteristics, but about the money that will have to be paid for the iPhone Fold.
What is known
The Taiwanese analytical agency Fubon Research, citing sources in Apple's supply chain, knowledge of the financial situation in the industry, and market understanding, reported how much the iPhone Fold will cost.
Earlier, experts named a price ranging from $2000 to $2500, but Fubon Research believes that the foldable smartphone will cost buyers $2399, which, unfortunately, is closer to the upper forecast limit.
This price will make the novelty more expensive than major competitors — the Samsung Galaxy Z Fold 7 ($1999) and the Pixel 10 Pro Fold ($1799), but to make this purchase more significant in the minds of customers, Apple may resort to a marketing trick and call the gadget iPhone Ultra — as previously reported by the editorial office of 9to5mac portal.
Analysts positively assess the prospects of the iPhone Fold / iPhone Ultra and predict that it will become a growth driver for the popularity of foldable smartphones, and according to experts' calculations, "over the entire life cycle of the gadget, 15.4 million units will be sold, including 5.4 million units in 2026."
For those who want to know more
Source: Fubon Research