The successful launch of the iPhone 17 allowed Apple to hold a record share of the global smartphone market in October 2025
The launch of the iPhone 17 in September 2025 was extremely successful for Apple. Even despite the failure of the ultra-thin iPhone Air, the company set a record for the highest monthly market share in its history.
What is known
Analytical agency Counterpoint Research summed up the results of the first months of iPhone 17 sales and stated that in October, Apple accounted for 24.2% of smartphones in the global market, which is a record for the company.
The main driver of sales growth was the iPhone 17 lineup, which is confirmed by the October result, which recorded a 12% year-over-year increase in Apple smartphone sales.
Counterpoint Research chart
The iPhone 17 lineup is most popular in the United States and China, with initial sales of the series surpassing the results of the iPhone 16, which were also record-breaking at launch.
According to forecasts by Counterpoint Research analysts, Apple will set a profit record in the fourth quarter of 2025 and become the leading brand in 2025.
Sources: Counterpoint Research