Samsung's 20-Year TV Reign: How the Tech Giant Dominates Premium Market Segments

Samsung's hegemony in the TV market not only continues — it has entered the third decade!

The Korean company stated that it has not only been the undisputed leader for 20 years but has also increased its share in some segments.

What is known

Samsung Electronics first sold more TVs than anyone else in 2006 and has not relinquished that position since, even though competition with Chinese manufacturers intensifies every year.

According to data from the analytics agency Omdia, in 2025, Samsung accounted for 29.1% of the global TV market. In the premium segment priced at $2500 and above, the company holds 54.3% thanks to the Neo QLED, OLED, and new series of lifestyle models. In the segment priced from $1500, Samsung's share is 52.2%.

A historical overview

• 2006: the designer TV Bordeaux conquered the world;
• 2009: the company accelerated the global transition to LED TVs, setting new standards for thinner and more energy-efficient displays;
• 2011: Samsung launched the first smart TVs that took devices beyond traditional viewing;
• 2015: Serif was released, which rethought the integration of TVs into living spaces and made them a central element of the interior;
• 2017: the company launched The Frame and became a pioneer in the "art TV" category;
• 2017: Samsung introduced the first QLED TVs, which operate based on quantum dot technology;
• 2018: the first 8K resolution models appeared, offering four times more pixels than 4K;
• 2020: Samsung introduced MICRO LED technology.

Source: Samsung