Google Play Transforms Gaming: Free Game Trials, PC Sync, and Integrated Forums Revolutionize Player Experience
There are big innovations in Google Play that should make life easier for mobile game enthusiasts and help developers find their audience faster. The updates affected several areas at once — from hints to built-in demos.
Game demos
The most important innovation was the demos that can be launched without purchasing the paid game. The feature has been named Game Trials and will allow users to get acquainted with new projects more quickly and decide whether it's worth spending their time, money, and device memory on them.
The ecosystem will track the time spent in the game, and if purchased, the user will be able to transfer all progress and continue the game.
In addition, purchase synchronization between Android and PC will appear in Play Games soon, and such games will receive the appropriate labeling.
Profile hints
Personalized recommendations have appeared in Play Games based on what you play and what achievements you collect. The service will suggest which trophies can be obtained next and offer new activities within the games.
Communication forums
Google has added built-in gaming forums. Now you can discuss playthroughs, share tips, and find partners directly in Google Play Games, without switching to external social networks or messengers.
For developers
Google has expanded analytics and testing tools. Developers will be able to better track player engagement and also use new promotion mechanics through demos and recommendations.
Source: Google