Netflix Raises Prices Again: What New Subscribers in the U.S. Will Pay Now

Netflix has bad news for streaming service subscribers — prices are rising again.

This information is published on the Netflix support page, but it is currently only relevant for new subscribers in the US.

The irritation of subscribers is compounded by the fact that just over a year has passed since the last price increase — they were changed in January 2025.

Netflix subscribers can now expect the following rates:

• Standard with Ads (HD, two screens, with ads) — $7.99 → $8.99
• Standard (HD, two screens) — $17.99 → $18.99
• Premium (4K, four screens) — $24.99 → $26.99.

It remains unknown when they will raise prices for existing US subscribers, as well as users from other countries, but it is certain that they will be changed too.

Netflix has not yet commented on this information.

Source: Netflix