Samsung Unveils The Frame 2026: Wireless Art TVs with 240Hz Refresh and 7-Year OS Updates
Samsung, which has been the undisputed leader in the TV market for all price categories for 20 years, has once again confirmed its visionary status in the interior model segment by announcing a new series of The Frame 2026 TVs. This year, the tech giant decided to completely rethink the concept of a 'picture TV,' dividing the lineup into two branches: the affordable classic The Frame and the flagship The Frame Pro, which promises to permanently rid interiors of visual noise.
Modern Design Has No Place for Cables
The main sensation of the release was the much-anticipated transition to wireless technology. While the standard model received integrated ports and an innovative Slim Fit hinge mount (allowing the screen to easily 'pivot' from the wall for cable connections), the flagship Pro version is equipped with a Wireless One Connect module. Now the block with connectors can be hidden anywhere in the room up to 9 meters away: video signal in 4K is transmitted to the screen without delays via Wi-Fi 7 protocol, leaving the wall completely clean.
TV as Art
The visual component has also made a qualitative leap — TVs have received ultra-thin bezels.
The updated Advanced Glare Free matte coating virtually eliminates glare, making digital canvases indistinguishable from real paintings even under direct sunlight. At the same time, The Frame 2026 has ceased to be a 'slow' interior solution — gamers will appreciate the support for a 240Hz refresh rate, transforming the elegant picture into a full-fledged esports monitor at the touch of a button on the remote.
The Frame Pro has retained the Neo QLED 4K display, which provides maximum brightness, contrast, and deep black color.
A Smart TV That Will Remain Relevant for a Long Time
The 2026 models use advanced AI technologies for maximum image and sound enhancement. The AI Sound Controller Pro system analyzes the room's acoustics in real-time, creating a surround sound stage without using external speakers. Furthermore, Samsung has officially confirmed a long-term support strategy: owners of the new models will receive Tizen OS updates for 7 years, making the purchase a reliable investment in the smart home of the future.
The lineup has also expanded in size — a monumental 98” panel is now available for large spaces.
Prices
Approximate launch prices for The Frame Pro lineup:
- 55”: from $1,499
- 65”: from $1,999
- 75”: from $2,799
- 85”: from $3,999
The Frame Pro TVs are already available on the Samsung website and in retail stores, while The Frame will be released a bit later.
Source: Samsung