Lexus TZ: three rows, dead silence, and fake engine noise

Lexus has unveiled the TZ, its first three-row all-electric SUV, targeting families who want the space of a large crossover without the gas pump. Per Lexus USA Newsroom, US sales begin late 2026, with pricing expected to start around $70,000. That puts it above the Toyota Highlander EV but squarely in the same conversation as the Kia EV9 and Volvo EX90 — two strong sellers in the three-row luxury EV segment.

The powertrain

Two battery options are on offer: 76.96 kWh and 95.82 kWh. The larger pack delivers up to 320 miles of EPA-estimated range and pushes 420 hp through all-wheel drive, hitting 60 mph in 5.1 seconds. Charging tops out at 150 kW, enough to go from 10% to 80% in roughly 35 minutes. The TZ also integrates the Tesla NACS connector standard, meaning owners get direct access to the Supercharger network — no adapter required. That's now table stakes for US luxury EV buyers who rely on Superchargers for road trips, and it puts the TZ in line with the Lexus RZ and ES.

The cabin

Lexus is calling the interior concept a "Driving Lounge." Six captain's chairs span all three rows, with second-row seats offering ventilation and electric footrests. A panoramic roof, 21-speaker audio system, ambient lighting with six Japanese-inspired color settings, and a cabin fragrance system round out the comfort features. Engineers added rear-wheel steering to help manage the TZ's size in tight parking lots — useful for a vehicle this large. All three rows get heated seats as standard.

The fake engine noise

The TZ's most debated feature is a simulated internal combustion engine sound, played through the speakers. The system also mimics gear shifts. It's an unusual choice for a luxury EV in 2025, but it reflects Lexus's broader philosophy: premium comfort and familiarity over radical reinvention. The brand is clearly targeting buyers who are curious about EVs but uneasy about leaving the sensory experience of a gas car behind. EV purists will roll their eyes; families on the fence about going electric might find it oddly reassuring.

What to expect

The US launch is set for late 2026. Official pricing hasn't been confirmed — Lexus says figures will be released later in 2026, though TopElectricSUV estimates around $70,000 to start. European availability is confirmed for 2027, with pricing for those markets still to be announced. For US buyers cross-shopping against the Rivian R1S or Lucid Gravity, the TZ positions itself as the quieter, more traditionally luxurious option — Japanese craftsmanship, not American performance bragging rights.