Ferrari Luce: the £440k five-seat electric supercar designed by Jony Ive

Ferrari has unveiled the Luce, its first fully electric production car, priced from £440,000 in the UK (€550,000 in Europe, around $640,000 in the US). The four-door, five-seat hatchback was designed in collaboration with Jony Ive's LoveFrom studio and industrial designer Marc Newson. Orders are open now, with deliveries expected to begin in early 2027.

The car

Four electric motors — one per wheel — produce a combined 1,036 hp, pushing the Luce from 0–60 mph in under 2.5 seconds and on to a 193 mph top speed. A 122 kWh battery offers around 530 km (329 miles) of range, and an 800V architecture supports 350 kW fast-charging that takes the pack from 10% to 80% in roughly 18 minutes, per Autocar.

Despite weighing close to 2.3 tonnes, Ferrari claims the Luce handles like a car 400 kg lighter, thanks to torque vectoring and a centre of gravity 95 mm lower than the Purosangue SUV. The chassis uses 75% recycled aluminium, and 23-inch front and 24-inch rear wheels are the largest ever fitted to a series-production Ferrari.

The Ive effect

Inside, Ive's approach is a sharp departure from the touchscreen-heavy dashboards that dominate the EV market. Physical controls, analogue-style dials, and a Corning glass-protected centre console replace the giant screens found in rivals. The steering wheel is machined from recycled aluminium, and Ferrari says nearly 95% of all components were created specifically for this car.

Ferrari also engineered an artificial sound system that uses a precision accelerometer to capture vibrations from rotating components, then amplifies and shapes them like an electric guitar — active in Performance mode. A Torque Shift Engagement system simulates engine braking to give a more involving driving feel.

The competition — and the wait

At £440,000, the Luce sits well above the Porsche Taycan Turbo S (~£310,000), Lucid Air Sapphire (~£280,000), and Mercedes-AMG EQS (~£310,000). The nearest luxury EV reference point is the Rolls-Royce Spectre at around €400,000 — but that's a two-seater. The Luce claims to be the world's most expensive production EV, notes The Next Web.

Allocation is expected to run to only a few hundred cars per year initially, with existing Ferrari clients getting first access. Anyone without an existing Ferrari relationship should move fast — the Purosangue faced similar scepticism in 2022 and sold out regardless. Production starts at Maranello's new E-Building facility in late 2026; US market launch follows in Q2 2027.