GTA 6 may cost $80 — a European retailer just leaked the price
GTA 6 could cost $80 at launch — less than the $100 some feared, but a new high for a standard AAA release. A product listing on Portuguese Fnac briefly showed three editions priced at €90, €119.99, and €199.99 before being pulled after press coverage. Pre-orders go live on June 25, 2026, with the game itself arriving November 19 on PS5 and Xbox Series X|S only.
The leak
The Fnac listing appeared on the Portuguese storefront of the major French retail chain and included pricing for what appeared to be a base edition, a Premium edition, and a collector's edition. No details were given on what the pricier tiers actually include. Screenshots circulated widely before the page disappeared.
Well-known gaming insider billbil-kun has argued on X that the Fnac prices are placeholder figures, not final retail prices. That's plausible — retailers routinely post dummy SKUs ahead of official announcements. The real numbers should become clear on June 25, when per GBNews pre-orders officially open.
What it means for US and UK buyers
The €90 base price is the most telling figure. Strip out typical European VAT and you land in the $75–$82 range — consistent with Take-Two CEO Strauss Zelnick's investor comments placing GTA 6 in the "$70 to $80" tier. Mario Kart World set a direct precedent in 2025: Nintendo priced it at €89.99 in Europe, $79.99 in the US, and £74.99 for UK physical copies. If Rockstar follows the same formula, expect around $79.99 in the US and £69.99–£74.99 in the UK — though no official UK price has been announced, per WCCFtech.
Zelnick also ruled out in-game advertising for titles in that price bracket, which matters: GTA Online's monetization has been a sore point for years, and some players feared a $100 game with battle passes on top.
What's still unknown
Rockstar has confirmed the November 19 release date and the June 25 pre-order window but has said nothing official about price, edition contents, or whether pre-order bonuses will vary by retailer. The collector's edition at €199.99 has no confirmed contents — previous Rockstar releases like GTA V and Red Dead Redemption 2 used similar tiers for physical art books and model sets, but nothing is confirmed here.
The stakes are industry-wide. If €90 becomes the standard for blockbuster games, publishers like Ubisoft and CD Projekt RED will have an easier case for raising their own prices. For now, June 25 is the date that matters.