Xiaomi Mi Mix 4 brought in $46.3 million at first sale

By: Maksim Panasovskiy | 16.08.2021, 10:29

Even before the launch of Xiaomi Mi Mix 4 sales, it was clear that the new-generation flagship would be popular. 300,000 orders were placed on Tmall and JD before the announcement of the smartphone, and the entire shipment on pre-order was sold out in a few minutes.

Xiaomi Mi Mix 4 went on sale along with Mi Pad 5 and Mi Pad 5 Pro. While in the case of the tablets, the company did not disclose the revenue, indicating only that 200,000 units were sold in 5 minutes, the smartphone is the opposite.

Xiaomi does not note how many models it managed to sell during the first sale. But the manufacturer has published a poster, which shows the revenue generated - 300 million yuan, or $46.3 million for 60 seconds.

Recall that depending on the amount of memory on board Xiaomi Mi Mix 4 costs from $770 to $970. Dividing the revenue by the price, we learn that the company was able to sell around 47,700-60,000 smartphones during the first sale.

Earlier, Xiaomi vice president Liu Weibing said that the novelty will be in short supply due to a shortage of ceramic cases and Snapdragon 888+ processors. Now the top manager says that the company will try to do everything possible so that as many users as possible could buy Xiaomi Mi Mix 4.

Source: Weibo