Pixis has raised $85m to develop an AI marketing platform

Pixis, a developer of an AI platform for managing marketing campaigns, announced that it has raised $85 million in Series C1 funding.

Here's What We Know

Touring Capital, Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures participated in the round. The total investment in Pixis reached $209 million.

The funds received will be used for research, infrastructure expansion, and partnerships. The company plans to increase its staff to 350 people, focusing on North and Latin America.

The Pixis platform includes:

• audience targeting;
• creative generation;
• budget and bid optimisation to reduce seasonal fluctuations.

Source: TechCrunch