Google Lens gets AI-based answer generation feature for visual search

By: Bohdan Kaminskyi | 18.01.2024, 19:14

Google

Google has announced enhanced visual search capabilities in the Google Lens app, which now includes generating answers using artificial intelligence technology.

Here's What We Know

When running a search in Lens, a user can point the camera at an object of interest, ask a question about it, and get a detailed answer generated by a neural network based on data from the web.

For example, pointing the camera at a houseplant and asking "How often should I water it?" will provide specific advice on how to care for that species, rather than just images of similar plants as before.

In addition, the new features are integrated with a "Circle to Search" gesture that allows you to highlight a desired object or area in an image.

According to Google, Lens' answer generation is based on aggregating data from a variety of online sources, including websites, shops and videos. This is different from Google's experimental Search Generative Experience service, where answers are generated by a neural network.

The new Lens feature is already available in the US in English on iOS and Android platforms.

Source: TechCrunch