Google Maps is testing generative AI technology to improve search relevance

Maps and navigation service Google Maps has announced the launch of an experimental feature based on generative artificial intelligence that should improve the relevance of search results and offer more personalised recommendations.

Here's What We Know

The new feature uses large language models to analyse content from a database of 250 million geo-targeted points on Google Maps, as well as 300 million reviews and photos from users. This allows it to generate detailed recommendations of establishments and attractions that best match the user's query and preferences.

For example, if you're looking for "vintage places in San Francisco", Google Maps will suggest a whole selection of shops, cafes and bars with photos, reviews and other details. For future queries, the service will also take your interests into account.

The company claims that the feature is capable of generating recommendations for even the most niche or specific queries.

The new AI feature is currently available for testing by individual US users, and will soon be available to a wider audience.

Google has not yet revealed plans to expand its availability to other countries. However, the company said that this is just the beginning of integrating generative AI capabilities into Google Maps.

Source: Google