NVIDIA joins forces with Shutterstock and Getty Images to create 3D content with AI

At the GTC 2024 conference, NVIDIA announced a partnership with Shutterstock and Getty Images to generate 3D content using its Edify multimodal generative AI model.

Here's What We Know

Shutterstock is providing early access to an API built on Edify that enables the creation of 3D objects for virtual scenes. Getty Images, for its part, is adding fine-tuning features for enterprise clients to generate visuals in line with brand guidelines and style.

Developers will be able to test these models using NVIDIA NIM, a new collection of microservices for AI model inference announced at GTC.

According to Gerardo Delgado, general manager of product management at NVIDIA, the generation of 3D assets extends the capabilities of Edify and provides greater creative control over AI-assisted image generation.

Getty also announced Edify-based inpainting and outpainting APIs that enable image editing and enhancement. Starting in May, the photo bank will offer model customisation services for corporate branding and styling using a self-service, no-code method.

Leading advertising agencies and brands like Dentsu, McCann, WPP and The Coca-Cola Company are already using Getty's generative AI capabilities to create visual content for marketing purposes.

Shutterstock has also unveiled a tool powered by Edify to quickly generate 3D objects and virtual scenes that can significantly reduce prototyping time. The tool is built on licensed data from the photo bank, and the company expects to compensate millions of creators for using their content in training AI models.

In addition, Shutterstock and HP demonstrated a collaboration on custom 3D printing, where AI-generated digital content is turned into physical prototypes.

Leading companies like Dassault Systèmes, CGI studio Katana and Accenture Song are already integrating generative APIs from Shutterstock and NVIDIA Omniverse to develop 3D scenes and products using AI capabilities.

Source: VentureBeat