Apple offers record discounts on Macs for wholesale customers to avoid slowing down sales in the run-up to the New Year

Apple is looking for ways to prevent a drop in hardware sales during the holiday season. To do this, it offers record discounts for wholesale customers.

Here's What We Know

Apple customers who buy large quantities of personal computers get 10% discounts on 14" and 16" MacBook Pro. This is reported by Bloomberg, citing representatives of the American company.

10% is the maximum discount, which is valid when ordering 25 models or more. When buying 5-24 laptops Apple reduces the cost by 8%. It is reported that the special offer will last until December 24.

Last quarter, Apple generated $11.5 billion from Mac sales, which accounted for 13% of its revenue mix. That was the best performance for the Cupertino-based company's computers, but in the current period the manufacturer predicts a drop in sales.

Source: Bloomberg