Blizzard's diabolical success: Diablo IV's starting revenues topped $666 million

By: Anton Kratiuk | 13.06.2023, 18:27

As a rule, Activision Blizzard does not disclose the financial figures of its projects, but in the case of Diablo IV made an exception and shared a number of interesting figures.

Here's What We Know

In the five days since Diablo IV release (June 6) the game's revenue has exceeded the devil's mark of $666 million.

In addition, the press release on the Activision Blizzard's website shows the following interesting statistics:

  • players have spent over 276 million hours playing Diablo IV;
  • 276 billion demons have been killed since early access, nearly 35 times the population of our planet;
  • players were killed more than 316 million times, including more than 5 million deaths at the hands of the iconic Butcher
  • players have teamed up with friends more than 166 million times;
  • 163 players reached the maximum level in hardcore mode with permanent death;
  • from early access through June 9, Diablo IV was the most-watched game on Twitch.

We already know that Diablo IV has become Blizzard's fastest-selling game and could become one of the fastest-selling titles in the industry's history.

Source: Activision Blizzard press release