13.3 million views in 6 days: 'Percy Jackson and the Olympians' became the most successful TV project in Disney history

"Percy Jackson and the Olympians" had a very fairy-tale start on Disney+, garnering 13.3 million views in its first week.

Here's What We Know

The adaptation of Rick Riordan's best-selling novel "The Lightning Thief" was first approved for development in May 2020, but wasn't ready for release until this year.

Although "Percy Jackson and the Olympians" was set to be released on December 20, Disney+ surprised fans by giving the series a Tuesday night primetime slot throughout its first season. As it turns out, the move resulted in a resounding success.

As stated in Disney's press release, "Percy Jackson and the Olympians" is the top Disney Branded Television premiere of all time" as well as being "one of the top five season premieres of 2023."  That's thanks to the first episode attracting 13.3 million viewers worldwide on the Disney+ and Hulu platforms during its first six days of airing.

On social media, the hashtag #PercyJackson has attracted 212 million views on TikTok over the past seven days.

Series Overview

Greek god Zeus accuses 12-year-old demigod Percy Jackson, played by Walker Scobel, of stealing lightning bolts. Percy must cross America to find them and restore order to Olympus.

Source: Comic Book