The head of Electronic Arts is convinced that the use of AI will play a huge role in game development

Many companies are working on introducing artificial intelligence and neural networks into the process of video game production. And, of course, Electronic Arts could not bypass this trend.

Here's What We Know

EA CEO Andrew Wilson spoke at the Morgan Stanley Technology, Media & Telecom conference, where he said that his company sees great potential in the use of AI.

According to Wilson, the use of AI can speed up and simplify game development by 30 per cent. As an example, he cited the history of EA Sports FC 24 football simulator development: according to him, it used to take 6 months to create a filled stadium, while last year the developers had six weeks, and Wilson is sure that this period can be reduced to six days.

In his speech, the head of EA touched not only on the development of games with the help of AI, but also on their monetisation. Wilson is confident that the latest technology will help to significantly increase the company's revenues by providing gamers with targeted and personalised content that they will be willing to pay for.

Andrew Wilson is enthusiastic about the development of artificial intelligence and Electronic Arts will continue to invest and develop its capabilities, but at the moment the technology is in its early stages of development.

Source: TechRaptor