Coca-Cola Zero Sugar Byte, reviewed by Polygon

In case you missed it, Coca-Cola has a new limited-edition beverage that was “born in the metaverse” and apparently is “pixel-flavored.” Called Coca-Cola Zero Sugar Byte, the drink originally premiered in Fortnite (sure!) and is available through the official Coca-Cola Creations website till it sells out. (It costs about $15 for a two-pack, by the way, so it is still available. )

What does “pixel-flavor” taste like, though?

What does “pixel-flavor” taste like?

Photo: Petrana Radulovic/Polygon

On a cloudy afternoon, five Polygon staffers gathered around a can of Coca-Cola Zero Sugar Byte, eager to sample this strange and new beverage. The can itself was aesthetically pleasing, a pale purple accented with turquoise and fuchsia “pixels.” We gathered some cups — and crushed ice for those of us with more refined palettes — and poured out some fresh Coca-Cola Zero Sugar Byte.

After several sips it became clear that this is and not the average Coca-Cola Zero. Although there are certain undertones to a Coca-Cola Zero, it is not the same as a normal Coca-Cola beverage. However, before I can process those, I feel overwhelmed by artificial fruitiness. Is it citrus? Are there berries? Does it have notes of mint? In the end, I boil it down to “tutti-frutti,” which is both specific and incredibly vague. As it turns out, my colleagues have similar sentiments:

Tasha Robinson

It has the usual Coke problem of not tasting like much of anything after the first sip. It smells a little spicy and a little floral, and for a second at the beginning, you get the impression of something very sweet and fruity, like a maraschino cherry. It tastes more like sugar and acid.

Susana Polo

It tasted of confusion, but in a pleasant way. I absolutely would not drink an entire can.

Austen Goslin

It’s overpoweringly sweet, but the mysterious combination of unidentifiable artificial-fruit flavors that come through after that first blast of sugar is somewhat pleasant. That being said, I still wouldn’t want more than a few sips of it, and I’m not entirely convinced that it’s actually what pixels taste like.

Chelsea Stark

What is this fruit? Please tell me what this fruit is. Although I like Coke Zero’s sweetness levels, it is difficult to tell what type of fruit Coke believes a pixel of. But I would drink more.

Photo: Petrana Radulovic/Polygon

But in the end, one does not drink for the taste, but for the experience. To enter the metaverse, one drinks Coca-Cola Zero Sugar Byte and experience the pure essence of gaming. To unlock your true gaming potential, one drinks Coca-Cola Zero Sugar Byte. So, did the Coca-Cola Zero Sugar Byte inspire us as gamers?

“Absolutely,” says Austen. “I will not elaborate further.”

“It allowed me enter the Metaverse and up-level my Gamertude,” says Chelsea.

“Coca-Cola Zero Sugar Byte has distilled a fruit-themed match three puzzle/microtransaction game down to a taste sensation,” says Susana. “Also, no.”

“It’s absolutely inspired me to go back to my usual gamer fuel of choice, bottled Diet Dr. Pepper,” says Tasha.

As for myself, well, let’s just say I’m still processing just what Coca-Cola Zero Sugar Byte tastes like, but I did finally win a game in Nintendo Switch Sports. True gamer status, activated.