Google unveiled generative AI advertising tools for product imagery

Google

Google has launched Product Studio, a service that allows advertisers in the US to generate product images using AI.

Here's What We Know

Using tools based on generative models, you can change the background, improve the quality of images, remove unnecessary details on product photos. To do this, it will be enough to enter a text prompt.

The new tools will help companies create high-quality advertising images without having to reshoot products. AI can also supplement existing photos for various advertising campaigns, Google said.

The service is already available to advertisers using Merchant Centre and Shopify in the US, the company said.

Source: Google