Apple Store in New York shines with Apple Intelligence colours to celebrate iPhone 16

The Apple store on Fifth Avenue in New York is ready for the iPhone 16, which will be available to customers today, 20 September.

Here's What We Know

Ahead of the launch, Apple has transformed its iconic cube into a real attraction and illuminated it with the colours of the new Apple Intelligence feature.

Customers who visited the store on Thursday, 19 September in the evening noticed a special backlight that reflects the colours of the new Siri interface, which is an important part of the iPhone 16.

#Apple Fifth Avenue is glowing! pic.twitter.com/cE4R8D1nKE

- Retail Archive (@RetailArchive) September 19, 2024

The cube also has stickers that read "iPhone 16" and "Hello Apple Intelligence". This isn't the first time Apple has used its store to highlight a new product launch - earlier this year, a giant Vision Pro was installed on the cube.

Although iPhone 16 advertising campaigns promise new Apple Intelligence features, they will only be available with the iOS 18.1 update next month.

The new features include improved Siri, Genmoji, and Image Playgrounds. The first set of tools will initially be available in English only, with other languages to follow.

Source: Retail Archive