How Minted and The Frame Make Artwork More Accessible to All – Samsung Global Newsroom

Since the launch of The Frame in 2017, Samsung Electronics has strived to make artwork more attainable for all. The Frame Art Store allows for extraordinary, one-of-a-kind art selections to be accessible to consumers from the comfort of their own homes. Iconic institutions, art collectives and independent artists alike have all contributed to the Art Store’s ever-expanding selection, allowing users to enjoy more than 1,600 works of art suited to their unique styles and tastes.

With the Art Store growing in popularity, rising artists have an opportunity to showcase their work before millions of design enthusiasts worldwide. In particular, the Minted X Samsung The Frame partnership has allowed independent artists from more than 100 countries to have their work displayed alongside iconic works from renowned artists and institutions.

Samsung Newsroom sat down to talk with Mariam Naficy (Founder, Co-CEO, Chairman, Minted) about The Frame and how it empowers artists.

Q: Can you tell us more about how technology enables you to carry out your mission to help new artists and make art more accessible?

It can be difficult for artists new to the art industry to get noticed. Our mission has always been to showcase the best in independent design to consumers everywhere, regardless of an artist’s background.

For instance, Minted holds open art and design challenges that allow anyone in the world to submit their art or design. Minted’s algorithms analyze millions of votes from users to choose the best submissions. The crowdsourcing process promotes inclusion while also bringing new and trending designs to the market. We are pleased to have created a platform for independent artists, The Frame and The Art Store to showcase their works digitally in millions homes.

^ Mariam Naficy, Founder, co-CEO and Chairman of Minted

Q: What made you decide to collaborate with the Art Store?

The Art Store is a part of Minted’s mission to help consumers find and support artists. Samsung has curated incredible art, including works from prestigious museums around the world. We’re honored to see art from Minted artists in the same digital gallery as the classic or traditional masterpieces. By bringing the art of up-and-coming and emerging artists into peoples’ homes, Samsung is fostering inclusivity and accessibility, which are two values that are important to Minted.

Q: Can you share with us an artist success story that was made possible with Minted?

All the artists who have been featured in the Art Store have such diverse backgrounds, career paths and personal stories. For example, Bethania Lima, a Brazilian surface designer living in Uruguay, has grown her business through Minted — and has had the opportunity to bring her work into even more homes worldwide through our partnership with the Art Store.

Q: What are some advantages of displaying art on The Frame vs more typical ways of accessing art such as visiting art galleries or exhibitions?

Many homes have a television in the living room. Bringing art into the home can be a great way to show your appreciation for design and share it with family and friends. Displaying unique art on The Frame turns an everyday living space into your own dynamic gallery that can be enjoyed from the comfort of your home with the people you love.

The Art Store has seen a steady increase in its audience, which has resulted in greater earnings and more success for the featured artists. We also love the curated, thematic lists that help people discover art in the Art Store.

Q: How has your own work evolved since you first partnered with Samsung?

Minted’s ongoing design competitions ensure that we always have the latest in art and design, and we’re very excited to have refreshed the Minted Art collection for the Art Store this year. It’s the first major refresh of our assortment since we launched, which is very exciting. The new collection includes a variety of artists as well as new trends in art.

Q: What pieces would you recommend for users to enjoy through The Frame’s Art Mode?

Fernanda Martinez’s Colorful Abstract — “Everything Changes”

• Fernanda Martinez is an Oakland, California-based artist and founder of La Tinta Art. She explores the subject’s relation with the environment through her abstract paintings and murals incorporating natural elements as themes. With an experimental and intuitive approach to her work, her pieces are unique statements that represent feelings of connection, expansion and growth. In particular, Martinez’s artwork “Everything Changes” was inspired by a sunny day in the city. Combining the yellows and browns from city buildings with vibrant golds, oranges and blues creates a unique and modern composition.

Brandy Brown’s Figurative Art — “Festooned”

• Brandy Brown is the creative director of Marabou Design. As a wife and mother, she crafts with the idea of her modern family and their extraordinary friends in mind. She is a graphic artist by training and believes in the importance of clean design and function. Much like her personality, her aesthetic is described as both playful and smart. In her piece “Festooned”, Brown wanted to depict the serenity of a BIPOC¹ woman holding a lush arrangement of florals. Brown wanted to show the diversity of femininity in digital art, just as flowers can come in many colors and varieties.

Raven Erebus’ Liner Abstract — “A Long Ray Around”

• Raven Erebus is a Silicon Valley-based artist who worked as a software engineer before turning to art full time when her health declined. Erebus’s work discovers the magic in the everyday world around us and is often inspired by her immediate environments, as she has a chronic disability. Erebus explained that the lines in her pen-and-ink drawings like “A Long Ray Around” are interlocking and inspired by natural shapes. These lines form pathways, rays, and arches that create a minimalist look perfect for modern décor.

To see the most recent crowdsourced artwork pieces of the Minted x Samsung collaboration, visit the Art Store at The Frame.

¹ BIPOC stands for Black, Indigenous and people of color.