iPhone made up over half of smartphone shipments in North America during Q1

A new report by Canalys shows that the iPhone accounted for half of the smartphone shipments in North America in Q1 of 2022, achieving a 51% market share powered by the strong performance of the iPhone 13.

“The North American smartphone market has been buoyed by Apple’s strong growth,” said Canalys Analyst Brian Lynch. “This quarter, the iPhone 13’s high popularity was the key driver. With global demand more uncertain, Apple has shifted more devices back into North America after prioritizing other regions in Q4 2021, allowing it to greater fulfill demand and deliver on backorders from the previous quarter.”

Canalys reported also that even though the iPhone SE is not mmWave enabled, it will allow for increased market share in the next quarter. Previous reports believe the iPhone SE could be Apple’s affordable 5G option to turn a billion Android users into switchers.

In total, North American smartphone shipments reached 39 million units in Q1 2022. Apple grew 19% YoY with a 51% market share. Samsung was up 1% and took a 27% market share thanks to its new S series and A series devices.

Last year, Apple accounted for a 45% market share with 16. 9 million iPhones shipped. This time, the company shipped 19. 9 million smartphones.

Apple iPhone is closely followed by Samsung and Lenovo as well as TCL, TCL, Google, and TCL. For the next quarters, Lynch believes North America will continue to be a priority to manufacturers:

The biggest regional telcos are using heavy discounting and high trade in values to attract and keep customers, which helps ease the pressure on high-end smartphones. The supply chain will be a major problem for top vendors during the next quarter. However, North America will still be a priority and will likely maintain strong supply. The North American market is well placed to avoid any significant volatility in shipments despite the uncertain outlook of its economy.

You can read the full report here.

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