Apple loses to Samsung in global smartphone shipments in Q1 2024

In the first quarter of 2024, Apple was ranked second in terms of smartphone shipments in the world, behind Samsung.

Here's What We Know

According to the latest report by Mobile Market Monitor, Samsung took the leading position with a 20% share, while Apple took second place with a 17% share. This drop in Apple's sales came after a period of promotional sales during the holiday shopping season, which is typical for the company.

Apple remains the leader in the North American market with a 52% share, while in Europe, Samsung took the lead with 32% against Apple's 25%. In Asia, Apple reached 14%, slightly behind Xiaomi with 15%. In LATAM, Apple took fourth place with 6%, while in MEA it reached 5%.

Despite this, Apple remains the leader in terms of average selling price per device, thanks to strong sales of Pro models. Sales of the iPhone 15 Pro Max also show positive dynamics, ranking first among other models on the market.

In general, global smartphone shipments in the first quarter of 2024 increased by 6% to 296.9 million units, but there is an 8% decline compared to the previous quarter.

Source: Counterpoint