Google adds artificial intelligence to Google Shopping for personalised recommendations

By: Nastya Bobkova | today, 03:28

Google has announced a major update to Google Shopping, which now uses artificial intelligence to improve search.

Here's What We Know

Google Gemini AI integration combines 45 billion product listings to provide users with more personalised offers.

The new functionality allows users to receive summaries with key product offers and recommendations tailored to their preferences. Search results are organised by category with the ability to use dynamic filters. In addition, virtual try-on and AR tools have been added, as well as a section with personalised discounts.

The updated Google Shopping is already available in the US and is being gradually rolled out to all users.

Source: Google

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