Meta is developing its own search engine to reduce dependence on Google and Microsoft

Meta, the company that owns Facebook and Instagram, is actively working on creating its own search engine.

Here's What We Know

The move is aimed at reducing dependence on other tech giants such as Google and Microsoft. Meta aims to integrate its search engine with artificial intelligence to provide relevant answers to user queries. To do this, the company has been indexing web pages for about eight months now and is working with Reuters to improve the accuracy of answers to news-related questions.

Meta's drive for independence has intensified since the introduction of Apple's App Tracking Transparency (ATT) feature, which has had a negative impact on the company's advertising revenue. Meta has lost more than $10 billion since the launch of ATT in 2021. CEO Mark Zuckerberg insists the company will avoid similar situations in the future as it strives for complete independence in web search.

Source: The Information