The success of the iPhone cannot be repeated: Apple doubts the success of its future products

Apple recently warned investors that entering emerging markets with new technologies such as artificial intelligence (AI) and virtual reality (VR) may not be as lucrative as the iPhone business.

Here's What We Know

The company explains that future products may not match the success of the iPhone, which could affect financial performance. Apple is actively investing in AI to close the gap with competitors such as Google. The company recently launched "Apple Intelligence," a collection of AI-based features that will be available to users in 2025. Siri will also be enhanced with OpenAI's ChatGPT technology. But Apple realises that these directions may not bring the kind of popularity and profit that the iPhone business brings.

At the same time, Apple's VR project faces challenges: the Vision Pro headset may be discontinued due to its high price tag. Apple recognises the financial and operational risks associated with new technologies and is looking to balance innovation with profitability.

Source: MyDrivers