Google spoofed Joni Ive, dedicating a 2-minute commercial to... the headphone jack in the Pixel 5a

By: Elena Shcherban | 28.08.2021, 10:55
Google spoofed Joni Ive, dedicating a 2-minute commercial to... the headphone jack in the Pixel 5a

Last week Google presented its new smartphone Pixel 5a, and the other day dedicated a commercial to it. However, the video does not describe the water resistance IP67, performance, battery life or camera of the smartphone - it is entirely dedicated to the headphone jack.

And

 - irony

Yes, this is probably the most detailed and longest commercial of the usual 3.5 mm audio output - the video lasts just over 2 minutes. And the company is not stingy with epithets: the connector is described as "a magnificent achievement that draws from our past and propels us into the future". In addition, the ads use footage of the space station docking to emphasize the "nice clicking sensation"you get when you plug your headphones into your Google phone.

"Calling this perfectly symmetrical technological marvel "a headphone jack" might seem like an understatement... but technically it is, so... is fair enough. Here! Headphone jack on Google Pixel 5a with 5G", - says in description to video.

It seems that in this way Google decided to spoof old Apple commercials with former chief designer Jony Ive. Moreover, the voiceover is very similar to Ive's voice.

The irony is also in that the future Google Pixel 6 and Pixel 6 Pro flagships will be deprived of this very connector.

Source: The Verge, Google