The US has proposed banning impersonation of other people, including through artificial intelligence

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The US Federal Trade Commission (FTC) will revise the current rules that prohibit impersonating representatives of companies or government agencies. In this way, the agency wants to extend these restrictions to all consumers in light of the growing threat of dipfakes.

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Under the proposed revision, generative AI platforms could be prohibited from providing goods or services that are used to harm consumers by impersonating others.

"Fraudsters are using voice cloning & other AI tools to impersonate individuals with eerie precision and at scale", FTC head Lina Khan commented on the initiative.

1. Fraudsters are using voice cloning & other AI tools to impersonate individuals with eerie precision and at scale. The @FTC proposes to expand its impersonation rule to cover impersonation of individuals so these fraudsters would pay hefty penalties.https://t.co/8ON0G63ZjL

- Lina Khan (@linakhanFTC) February 15, 2024

As fraud and vote cloning using AI technology grows, protecting US citizens from such abuses is more important than ever, she said.

Earlier, the US Federal Communications Commission (FCC) ruled that robocalls using AI were illegal. This was part of the federal agencies' measures to counter spoofing technologies, including in the election process.

Source: TechCrunch