Xbox head of marketing Aaron Greenberg has denied that Hi-Fi RUSH is a commercial failure. He claims that Microsoft is happy with the performance of Tango Gameworks
No sooner had the gaming community discussed Jeff Grubb's claim that rhythm action game Hi-Fi Rush is a commercial failure than a rebuttal has arrived.
Here's What We Know
Grubb's response was given in person by Aaron Greenberg, vice president of marketing for Microsoft's gaming division.
He stated that Hi-Fi Rush has been a success in all the key parameters of the game. Microsoft is pleased not only with the performance of Hi-Fi Rush, but also with the work of Tango Gameworks and the Xbox division as a whole.
Hi-Fi RUSH was a break out hit for us and our players in all key measurements and expectations. We couldn't be happier with what the team at Tango Gameworks delivered with this surprise release.
- Aaron Greenberg ????????♂️????U (@aarongreenberg) April 21, 2023
For his part, Grubb tweeted that his words were a bit rash. He either apologised or tried to change the subject, but stands by the fact that "the game did not produce the desired income".
