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For as long as the mobile phone (and now smartphone) market has existed, it has used some sort of race of numbers and metrics. Twenty years ago, it was the number of colours supported by screens (colour screens started with 4 colours) and the number of "voices" in polyphonic melodies. Then there were various races - for the thinnest body and the smallest size (it all ended quickly, because they reached the limit of convenience). For the number of megapixels in the cameras (this lasted quite a long time and hasn't stopped in some form even now). For the resolution of the screens (after FullHD, it's hard to see the difference, and QHD only makes sense for cardboards, but they never caught on). And for the number of gigahertz in the processors or cores in them (now it's not so relevant anymore). What will the race be about in the near future? The answer was given by Samsung a year ago, when it announced the Galaxy AI generation of smartphones, which began with the Galaxy S24. And with the advent of the Galaxy S25 series, we have already received the second (or third, if we take into account the updates for Fold 6/Flip6) generation of "smartphones with artificial intelligence". Therefore, for the next few years, the entire smartphone world will revolve around AI, and the metrics will probably be neuroprocessor cores (NPUs) and their computing capabilities.

Of course, smartphones are an extremely useful human invention that has become an important part of our existence, but sometimes it seems that smartphone manufacturers are actively testing our patience. Every year, they promise revolutions that turn out to be mere cosmetic repairs, and marketing phrases like "power", "style", and "innovation" have long since lost all meaning. Now I'm going to tell you what exactly pisses me off (and hopefully all of you) about their endless promises and creative approach to how to "sell" the next device.