Google has introduced an innovation in its Google Play app shop that makes it much easier for users to manage their personal data. Developers of apps that allow users to create accounts are now required to provide users with the ability to delete their accounts and data directly in the app or through the website.

Google Play Protect introduces a new Live Threat Detection feature that uses artificial intelligence to analyse the use of sensitive permissions and interactions with other apps and services.

Microsoft has announced its plans to launch a mobile game shop in July. This will be a web shop that will initially offer games from Microsoft.

Google Play is rolling out a new feature widely to help users easily identify official government apps. A new "Government" icon with an image of a building will appear in the main app feed, in search results and on app pages.

The Good Lock app, Samsung's impressive set of One UI customisations, is now available on the Google Play Store. Previously, Good Lock and its modules were exclusively available through Samsung's own Galaxy Store. Now, the app can be installed directly through the Google Play Store, which is convenient for those who don't want to download apps from the Galaxy Store.

Google Play Store is rolling out an innovation that should improve the way users search for apps and games. After successful testing in December, Google has officially moved the Play Store's search function to the bottom bar, adding a new Search tab.

Google has announced a number of new features for game listings on Google Play, including support for frequently asked questions using artificial intelligence.