IPhone 13 smartphones are still a hit, but Apple expects even better sales from iPhone 14
We recently wrote about the fact that, according to insider information, Rumor: Apple will unveil a line of iPhone 14 smartphones in early September. And Apple seems to be expecting great success with the new products.
What are they counting on?
This time (July-August) is the traditional downturn in demand for Apple: customers do not want to take an iPhone that will soon become irrelevant, in anticipation of the release of new models. Nevertheless, the popularity of the iPhone 13 series is not falling: shipments in July are 33% higher than the number of iPhone 12 deliveries at the same time a year ago. The latest data showed that the iPhone 13 was the most popular smartphone in the first quarter of 2022. the iPhone 13 Pro Max, Apple's top 2021 model, was second.
Despite this, Apple expects even more demand for its iPhone 14 lineup. According to a Sina Finance report, the new models are currently undergoing test production, with mass production scheduled for next month. And Apple has allegedly told suppliers that initial sales of the iPhone 14 series will exceed sales of the iPhone 13 series.
Another report published by ETNews says that Samsung Display will ship 145 million medium and small OLED panels in the third quarter of this year. These shipments will be used in the Samsung Galaxy S22 series and the iPhone 14 series. Apple's supply of OLEDs for the iPhone 14, 14 Plus, 14 Pro and 14 Pro Max is expected to reach 80 million units.
According to numerous leaks, Apple will offer a 6.1-inch iPhone 14, a 6.7-inch iPhone 14 Plus, a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max this year. And this time there will be a clear distinction between professional and non-professional models. For example, the former will get the new A16 Bionic chip and a more modern cutout, while the latter will get last year's A15 Bionic and a "monobrow".
Also, Analyst: all range of iPhone 14 will go up in price, iPhone 14 Pro Max may cost more than $2000 - they will go up by $100.
Source: MacRumors, Sina Finance
