Dating service Tinder introduces its own internal currency

Tinder will introduce virtual currency in the app to get users to spend more time on the site and eventually pay real money. "Coins" will be a way for Tinder to monetize "unsubscribers" by allowing them to make one-time purchases.

What to Pay for

Users who stay active and consistently log in to the site or app will receive coins for free. However, they will also be able to pay real money for them, just like any in-app purchases. The coins can be used to purchase Tinder benefits such as Super Likes or Boosts, which the service assures will help find the best match.

Tinder operates on a freemium model, which allows users to use the app without paying. However, users can get additional features on a subscription basis (from $10 to $30 per month), such as more detailed filters, "boosters" and the ability to see people who have expressed interest in your profile.

When

Tinder is the most popular app for "short-term" dating. The virtual currency will be launched first in Australia later this month. There is no mention of a launch date for users from other countries.

And the gg editorial board only has to congratulate Apple on its new source of 30% revenue.

Source: bloomberg