Celebrities accused of fraudulent self-help course adverts created using generative AI

BBC

A number of high-profile figures, including Piers Morgan, Nigella Lawson and Oprah Winfrey, have criticised the use of generative artificial intelligence technology in adverts that gave the false impression of their endorsement of the controversial self-development course.

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The ad promoted what is known as "Genie Script" - a key element of the "manifestation" programme, which US business coach Wesley Virgin sells for $37.

The video claimed that the 20-word "genie script" was a "missing" Hebrew Bible page that could change a person's life. The authors also used real footage of celebrities and AI-generated voices that attributed statements to them in favour of Virgin's course and methods.

YouTube removed both adverts after complaints. Representatives for Oprah Winfrey and Nigella Lawson called the ads fraudulent and in violation of their rights.

A digital forensics expert confirmed that the videos are deepfakes. Experts have also highlighted the growing threat of misuse of generative AI technologies. While detecting them is still possible, it is becoming more difficult every year.

Wesley Virgin has stated that the adverts were created by independent individuals. However, he has videos on his own YouTube channel encouraging him to promote his products on social media.

Despite the criticism, Virgin continues to actively market his self-help course online.

Source: BBC