L'Oreal presents Brow Magic hand applicator for perfect eyebrows

At CES 2023, L'Oreal presented a pretty cool gadget called Brow Magic. It was developed in collaboration with Prinker (a developer of tattoo printers) and is designed to create perfect eyebrows.

Here's What We Know

The device has 2400 nozzles and has printing technology with up to 1200 dpi resolution. The hand applicator works in conjunction with the Modiface AR augmented reality mobile app. It is called Brow Magic.

In the software, you can choose the thickness and shape of the eyebrows, having previously scanned the face. Next, the user has to apply a primer to the eyebrows with a brush. The final step is to run the device over the eyebrows and apply a finishing coat to secure the effect.

Sales of Brow Magic will begin in 2023. L'Oreal has not announced the cost of the applicator.

Source: L'Oreal