Apple to raise iPhone 15 prices in both US and international markets - Bloomberg
We've heard repeatedly that buyers should be prepared for higher prices on the new iPhone 15 line of smartphones this year. Now this information is confirmed by Bloomberg's Mark Gurman.
Here's What We Know
Mark says that consumers should expect "modest" price increases internationally as well as in the US, especially on the iPhone 15 Pro and iPhone 15 Pro Max models. All because of the fact that they should get a titanium body and an improved camera system.
Here's how Mark Gurman put it in today's newsletter:
I would look out for at least minor price increases across all four models outside of the US. I also wouldn’t rule out a price increase in the US — at least for some of the pro models — given the move to titanium and the costlier camera system on the iPhone 15 Pro Max. For context: Apple charges $100 more for titanium watches than their stainless-steel counterparts
Earlier, a Barclays analyst said the price hike could be as much as $200. And Bloomberg wrote that Apple expects to ship about 85 million units of the iPhone 15 this year, and that's about as many as it sold of the iPhone 14 in the same period last year. But the company expects overall revenue to increase because of higher unit prices.
